Become A Life FM Business Underwriter

Business Underwriting – Here’s How:

PARTNER WITH KAXL as a Business Underwriter

Here’s your opportunity to partner with one of the most popular and fastest growing radio stations in Kern County! We are Life FM at 88.3fm, and we are Bakersfield’s Christian Music and Ministry Station!

When you help to financially support the ministry of KAXL “Life FM” in Bakersfield, we will do everything that we can to help your business grow too! When your business prospers as you provide goods and services to our loyal listeners, our entire community prospers!

This is truly a “win – win” partnership!

Our listeners are loyal, and many of them support KAXL “Life FM” financially themselves. We are a local ministry that they appreciate as we provide value to their family, home, and work place with quality family friendly and safe programming. We play the best in Contemporary Christian Music. We are connected with their local churches. We are local.

We serve Bakersfield and the surrounding communities. When we talk, we are talking about things happening right here in Bakersfield. Our listeners like that. Our listeners live here, work here, go out to meals here, and do most all of their shopping right here in Bakersfield. Why not partner with us so that out listeners can know that you are here, providing your products and services to them, right here in Bakersfield?

Business Underwriting is not quite the same as advertising.

Because KAXL “Life FM” is a non-profit entity, the FCC has specific “can do” and “cannot do” regulations for us and our underwriters and business partners in ministry. We can, and will promote what your are doing to a lot of people, but we cannot give them a specific “call to action” that most marketing aims for. But if you have ever heard Aaron or Matt talk about how much they love our local pet spa, or a particular restaurant, then you would know how powerful underwriting can be. In fact, there is one restaurant where customers have been know to sit down and simply order the “Matt and Aaron special.”

That’s powerful.

You can download our entire UNDERWRITER INFORMATION PACKET in PDF format here:

Or “Right Click” and “Save Target As” to download on some browsers.

TELL ME MORE ABOUT “LIFE FM” KAXL 88.3fm

We are Bakersfield’s only local Christian Music Station, playing the best of Contemporary Christian Music, and we are LOCAL – we live right here, and we are a part of ministry right here in Bakersfield:

• We have a FCC Class “B1” license broad-casting at 21,000 watts from our 311′ tower west of Bakersfield – we are a “real radio station”;
• Our signal is one of the strongest in Kern County, reaching Bakersfield and surrounding areas, and traffic along both the I-5 and 99 corridors;
• Every day we broadcast to a potential audience of over 350,000 people;
• Our recent telephone survey of over 4,000 homes in Bakersfield estimated a CUME of 65,000 people listening to Life FM at least some time during their day;
• Loyal listeners: 60% of our listeners have tuned in daily for over three years, and one-quarter of our listeners call us “their only radio station”;
• KAXL is in the top 10 for listener audience size among all of the English language music stations in the Bakersfield market, regardless of format or ownership, and we have enjoyed the fastest growing audience in Bakersfield over this past year.

WHAT ARE YOUR TARGET DEMOGRAPHICS?

Meet “Lisa.” She is our middle of the bell curve target listener. We have a White Paper on who Lisa is and what she does here in PDF format for you to download. If your browser does not download it right away, right click and “save target as” or “save link as” will download it for you so that you can easily print it out and look it over.

Our Listeners May Be Important to Your Business

It is important to understand who our listeners are:

• CCM listeners have higher than average income,
• higher than average education,
• higher than average purchasing power,
• a generally larger family size,
• and a higher quality of life on average.

 

This is a great audience to market to. The most common categories marketing to this audience around the nation are :

• Home Improvement Centers

 

• Health Care Providers

 

• Fitness Centers

 

• Health Food Stores

 

• Local Churches and Other Ministries

 

• Local Non-Profits

 

• Automotive Retailers and Repair Centers

 

• Higher-End Retail Stores

 

Event Promotions and Local Concerts

 

Let’s talk about this opportunity!

Call Terri Blakenship, Station Manager for KAXL “Life FM” at (661) 832-2800 today!

More Details Are Available For You Here:

• More information on Contemporary Christian Music and Audience in PDF format;
• Meet “Lisa” our Target Demographic profile, in PDF format;
• Download our entire UNDERWRITERS INFORMATION white paper in PDF format.